It's hard not to compare Issa London to Diane Von Furstenberg. Both labels were started by working but very glam women (ISSA's founder, Daniela Helayal, comes from Brazil with a Rolodex that includes Kate Middleton, Madonna, and our own Little Miss Geldof).
And though Daniela lacks the fashion icon status that DVF carries, she's got her own signature prints (butterflies and tiny stars), silhouettes (plunging neckline, loose skirt), and favorites (black glitter, always) that make her collection dependable and easy to shop.
The slight twist in yesterday's collection? It was named NYLON - something which could have meant us, but actually meant New York to London, as in, a jet set trip for jet set girls.
There were head scarves, giant sunglasses, and an air of stewardess-chic. There were glam knee-length boots covered in black and silver jewels and baubles. And there were Daniela's signature long dresses, with their deep-v necks and their billowing silk star print. "Okay," we thought, "this is cute, but it has nothing to do with NYLON."
Then our former It Girl Alice Dellal closed the show, in a skimpy silver dress and a blonde mohawk with half her head shaved. And we had to rethink everything.