As much as we love Topshop and Asos, we're glad to see a bran new fast fashion retailer enter the ring. Missguided was founded by Nitin Passi in 2009, but for the first time ever the brand is making their way stateside for the holiday season and many more to come.
We caught up with Passi who gave us a really good reason to put Missguided on our radar. "We're able to produce the latest catwalk styles and celebrity trends incredibly quickly at affordable prices. Our speed to market is quicker therefore we are able to offer hundreds of new in-style pieces on a weekly basis." So basically, we owe them a giant thank you for not making us wait around for entire year before we can wear our favorite runway trends.
We have the exclusive photos—yes, their US debut is right this minute on our site—which Passi describes "full of attitude." We'd say "it's fully NYLON steeze," which is to be expected considering the company's employee roster ranges from retired rockstars to current fashion bloggers. Dibs on the metallic pleated mini.