first look: planet blue
want to take a permanent vacation?
The only thing better than a permanent vacation, is a permanent vacation with a brand-new perfect wardrobe. Enter Planet Blue’s new look book, which, considering yesterday marked the first day of spring, arrived just in time. Dubbed “The Inbetweeners,” the campaign’s inspired by a fictitious group of kids who head out to Coachella for a weekend and end up staying out the desert for long after the festival ends. Shot in Venice Beach, the look book features New Zealand model--and every style blogger’s current obsession--Zippy Seven lounging by a pool, in a tree, and on a mini-ramp. The vibe is definitely very Cali-cool, but who does it better than Malibu’s own Planet Blue. Check out our favorite looks below, and shop the entire collection here!