first look: urban outfitters

it's 90 degrees outside, but that hasn't stopped the fashion industry from turning their thoughts toward Fall. First (in February!) we saw the designer collections.  Now, the mass market stores roll out sneak peeks of what's to come.

today, it's Urban Outfitters, the massive chain store you probably visit every month.  Besides their usual piles of Doc Martens and BDG tees, they've added some new labels, including Madras by APC and customized Levis skirts and jackets.

peek through the look book - shot by former Warhol artist Stephen Shore - and figure out what works for Fall.  By the time you've made up your mind, it'll probably be time to actually buy it.