Watch Florence + The Machine’s New Video
“how big how blue how beautiful”
The last time we heard from Florence Welch in a musical capacity was on The Great Gatsby soundtrack. Today marks her official return to music: She has released a new track and video, directed by Tabitha Denholm and Vincent Haycock, for "How Big How Blue How Beautiful."
The song is exactly what we've come to expect from Florence + The Machine: It's grand, it's theatrical, it's chilling, and most of all, it's something that no other artist could successfully mimic. The video, however, does have the same theme as another major one we've seen recently. Just like Sia's "Elastic Heart," it seems to be focused on two selves. In this instance, Florence grapples back and forth with a doppelgänger in a vine-filled amphitheater.
Not much is known about the new Florence + The Machine album, other than the fact that Welch previewed the album last night for family and friends, including Jessie Ware and the XX. And according to Rolling Stone, there will be songs titled "Ship to Wreck," "Caught," "Delilah," and "What Kind of Man." But if this track is any indication, it seems like we'll finally have another go-to "feels" album to shuffle into rotation.