Self-portraits are a wrenching art class assignment, but in the land of fashion advertisements, they're not so bad. Witness Sasha Pivovarova, Abbey Lee Kershaw, Edita Vilkeviciute, and our It Girl Lily Aldridge, who each took their own photos for the new Rag & Bone campaign.
Of course, this being the super-cool world of expensive plaid and wool, it couldn't be an ordinary ad. That's why the R&B team took to the streets this morning, plastering downtown New York with their creations - which were designed to mimic homemade fliers from bulletin boards.
See the adventure in the video below - but if you ask us, the real challenge wasn't braving the snow, it was trying to shoot yourself in the shower - even if you are a model, that's crazy impressive.