asos gives new designers a crash course in the business of fashion.
Remember Made, the MTV show that followed kids on their way to achieving their lifelong dreams of becoming a skater chick/ backup dancer/ motocross rider/whatever?With it’s new program Make, ASOS takes that idea and gives it a shopping spin. The online retailer recently selected two designers (one menswear, one womenswear) from the graduating class of London College of Fashion to develop exclusive capsule collections for the site.And instead of just one Made coach, winners Domingo Rodriguez and Youngli Lee were given a slew of mentors to help every step of the way, from design to marketing to sales. The result? Gorgeous, high-fashion clothes that you can’t find anywhere else, all under $260. And trust us, that’s not just TV magic. Check out Lee’s womenswear collection below, available at ASOS.