This New Beauty Brand Will Make Your Skin Glow

fueled by girl power.

The fact of the matter is, there are a lot of great beauty brands out there. And if anyone knows that, it's Into The Gloss, the beauty-centric website brainchild of Emily Weiss. Since its inception, the site has profiled the beauty routines of some of our favorite ladies, like Suki Waterhouse, Staz Lindes, and Jenny Slate, emphasizing personalized and personality-centric beauty. Now, ITG is branching into the beauty product market—with its own original line, Glossier. And it's not anything like those other great beauty brands. 

100% girl-powered, Glossier is the first completely digital beauty line in history and will operate based on consumer engagement and interactions, in addition to years of recommendations from your favorite It Girls. That means that you can expect products to fit your needs, interests, and greatest dreams—highly accessible beauty...what a concept! The brand is rolling out batches of products in curated collections, packaged in pink bubble wrap pouches, the first of which focuses on skincare. (So you can finally nail that no makeup makeup look you've been dying to try.)

Peep the awesome products in the gallery and get to know the girls that inspired the brand below.

photo courtesy of glossier

Glossier Phase 1 Set: The brand's entire product range, aka the four skin staples you need in your life.

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Soothing Face Mist: Made of rosewater and aloe, this mist acts as an energizing skin prepper and makeup refresher.

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Priming Moisturizer: Moisturizes skin, leaving it dewy and fresh.

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Balm Dotcom: A universal antioxidant-rich skin salve made with natural emollients castor seed oil, beeswax, lanolin, cupuacu fruit extract, and rice bran and rosemary leaf extracts.

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Perfecting Skin Tint: The super-thin formula evens out skin tone, leaving you with glowing, healthy skin.