Photos courtesy of Glossier


Glossier’s Latest Product Is Here, And Our Complexion Has Never Looked Better

Welcome Wowder

Glossier fans rejoice: The next ultra-minimal, skin-enhancing power product is here, and it’s godly. Introducing Wowder, you know, like powder, but better. (Could a cuter name for a beauty product exist?)

Wowder exists to “undo the dew” on the days that, well, we’re just not feeling a super-dewy complexion. Available in three adaptable, sheer shades—Light/Medium, Dark/Deep, and Rich—Wowder works to enhance your glow minus the shine, blur appearance of pores and other skin flaws, and set your makeup. The most important part? No cake-like effect, which comes with most setting powders.

In addition to the powder product, Glossier launched the heavenly soft Wowder brush, so you can apply the formula evenly and get those hard-to-reach corners, like under your eyes and around your nose. Designed with a “real-skin finish” in mind, it’ll help your Wowder look even more natural.

You can snag Wowder starting today for $22 and the brush for $20, or grab the duo and save a few bucks for $35, all on

Prepare to wow, beauty junkies.