Watch Grimes In Stella McCartney’s New Pop Fragrance Ad

    Sustainability smells good

    by · April 25, 2016

    Photo via @stellamccartney Instagram

    Last month, Stella McCartney unveiled Grimes as one of the faces of her new sustainable perfume, POP. The designer officially made the announcement on her Instagram page and described Grimes as the “real deal” because “she refuses to compromise on anything ethically or artistically, which sets her apart from many of her contemporaries.” Today, McCartney released a short campaign advertisement starring Grimes.

    In the video shot by Glen Luchford, Grimes talks about the importance of sustainability and friendship while roaming around on set. If you’ve always felt like you belonged in a barren desert surrounded by nothing but a few friends, old-fashioned cars, pastel dust, and metallic pink heart balloons, this whole scene is basically your modern-day paradise.

    Watch the 30-second clip in full, below.

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    Last updated: 2016-04-25T12:21:24-04:00
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