GTA And What So Not Want You To "Feel It"
Where's your loyalty?
Photographed by Jasmine Safaeian
Nothing in this life is certain but knowing that your bestie has your back makes whatever obstacles you have to face slightly more bearable. The power of friendship is very real, and it will make or break you. This is essentially the premise of DJ duo GTA and What So Not's music video for "Feel It," featuring Tunji Ige, which we're premiering right here. Directed by Topshelf Junior, the visual shows a classic Bonnie and Clyde storyline except our partners in crime are two BFFs.
“We were looking for cool ways to bring this song to life. We wanted people to feel the storyline and visuals without having to explicitly say or show it," says GTA. "There was a line in the treatment—‘Free spirits on a rampage. Not violent. Not evil. Just not sorry’—that perfectly captured the vibe of the track, and we couldn’t be happier with how both Carmen [Solomons] and Seven [Güezel] embodied that feeling in their acting.”
If the plot doesn't pull you in, the killer wardrobe certainly will. We're definitely reconsidering what it means to be loyal now... (Don't mess with these ride-or-die chicks, they're not playing!)
GTA's debut full-length album is expected for release on October 7. Watch the adventure unfold in the video, below.