While iconic denim and lifestyle brand Guess has long celebrated the male and female form by playing around with the definition of sexy, the brand is now taking that vibe in a whole new direction.
Meet His & Hers, the brand’s new unisex capsule collection. Consisting of contemporary staples that can be worn by all, these are pieces the label feels are a necessary part of any complete wardrobe. It’s all about one celebrating confidence—no matter with which gender the wearer identifies.
The collection offers everything from denim and loungewear to basic tees, blazers, and outerwear, all ranging from $59 to $498. Across the board, you’ll notice a focus on the use of luxe fabrics and materials, as well as an obvious ode to menswear, with refined overcoats and bombers and biker jackets in premium leather and suede.
Each style is produced in simple, muted tones, and unlike the Guess we’ve known and loved since the ’80s, you’ll notice a lack of logos—keeping the collection clean and neutral.
You can start shopping the new capsule today on Guess.com. Below, check out the campaign starring dreamy blondes Damon Nelson and Anastasia Eremenko, shot by Yu Tsai.