color your world with these rainbow rubber watches.

by liza darwin

Some people swear by their watches- and consequentially never have an excuse to be late. Others refuse to wear them- after all, isn't that what cell phones are for now? And although it may seem impossible to reconcile these two camps, we've found a new brand that both groups of people will love.

Meet O'Clock, a new Italian line of handmade watches. Thanks to a sleek rubber band that slides right on your wrist, they easily double as a bracelet (no bulky clasps needed). They come in dozens of neon and pastel-colors and are totally interchangeable, meaning you can swap them in and out according to your mood... or outfit.

With a glow-in-the-dark face and at a totally reasonable $36 each, being on time has never looked so cool.

$36 here.