Your favorite Japanese character and beloved U.K. brand are teaming up for a scintillating, streetwear-inspired collection: ASOS x Hello Kitty.
Now, the bow tie-clad feline has had her fair share of collaborations. And in most cases—excluding our own, of course—the partnerships can seem a bit, how do we put this, juvenile. We’d proudly dress our younger niece in pieces, but our 20-something selves? We have some hesitation. ASOS’ new collection, though, strikes a nice balance between in-your-face and actually wearable.
Examples of the former include shoes featuring large versions of Hello Kitty’s whiskered mug. The line also includes an exclusive dabbing Hello Kitty that’s placed prominently on a sweatshirt and in the corner of long-sleeved shirts. For those looking to subtly incorporate her into your wardrobe, you can do so with a charm bracelet or a beanie with a signature black bow placed atop it. Or, a sheepskin zip-up hoodie that includes bow-adorned tassels.
The 40-piece collection, which will include everything from phone cases to socks to pajamas, is available to purchase on ASOS starting this Thursday. Check out some of the items, below.