H&M Taps Colette For This Fall’s Must-Have Limited Edition Collection
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It's been a minute since H&M unveiled a cult-worthy capsule collection. The days of hyped collaborations, like Versace, Commes des Garçons, and Maison Martin Margiela might have felt long gone, but, thankfully, that is not the case. This fall, the Swedish fast fashion giant teamed up with Parisian concept brand Colette for a limited edition collection that promises to bring the blues. (But in a good way! We promise.)
This is H&M's first time ever partnering with a retailer as opposed to a designer. Yet the collab makes sense, especially because Colette has previously carried a select number of H&M pieces, including the brand's high-end collaborations. This partnership is inspired by H&M's fall 2017 collection with a very Colette take on cap-sleeve dresses and a unique-to-Colette poncho-anorak hybrid. H&M made a point to highlight Colette's signature blue hue in all its limited edition pieces. Emily Johansson, H&M's concept manager, calls the collaboration "a natural process." She adds, "As a tribute to Colette, we strengthened the blue accents." Concept designer Angelica Grimborg says the collection is meant to be "the perfect wardrobe."
Check out the full collection below. Expect the a curated selection of the fall line to arrive at Colette's Parisian concept store and its website on August 21; the full collection will hit select H&M stores and the internet on September 14.