HUE KNEW

Has Target won bragging rights to being the #1 cheap-chic store around? After all, it's hard to find another place where you can you pick up laundry detergent, Marc Jacobs perfume, and a Rodarte dress without ever stepping foot outside the store.

And now Essie joins Marc and the Mulleavy sisters at the national mega-chain. The nail polish giant has just hit the shelves with dozens of colors (we lost count after 50), including old favorites like barely-there pink Mademoiselle to newer shades like the army green Sew Psyched or the soft blue Sweet Talker.

Although some of the hues have already landed in stores, the entire collection will arrive in the next couple of weeks. As if you needed another reason to make a Target run.

See the Essie collection at Target here.