There's no question Guess? knows how to get your attention (see Bianca Balti above), but the brand's latest venture proves it's got beauty and brains. Mr. Marciano has designed an eco-friendly capsule collection, Guess Green, that comprises chemical dye-free denim and organic cotton tops for men and women. With the pair of pinched ankle bootcuts, ribbed tank embossed with a smudgy earth and peace sign, and handtags made from recycled paper and printed with soy-based ink, this T-shirt-and-jeans combo is as much a no-brainer as, well, recycling. More so since 10% of the proceeds will benefit the Environmental Media Association, which uses the entertainment industry to spread the word on sustainability. SG
Available in April ($178 for jeans, $29 for the womens tank, $39 for the mens tee). For store locations, see guess.com.
