watch jhené aiko’s video for “eternal sunshine”

    it’ll blow you away

    by · April 07, 2015

    These days, there aren’t many new music videos that floor us. Sure, some carry an emotional weight that resonates for a few hours, but few rock us to our core. Jhené Aiko’s latest visual, “Eternal Sunshine,” falls into the latter category.

    To put it simply, “Eternal Sunshine” is a one-take shot of the 27-year-old rising off the ground of a nearby car crash with clips of her past interrupting her ascent. What’s not so simple is the complexity behind the take. For Aiko, “Eternal Sunshine” is as personal as a music video can get. A year after losing her brother to cancer, she, her daughter, her daughter’s father, and her sister were involved in a car accident. Suddenly, this isn’t just a gorgeous looking video of a melancholy song; it’s a cathartic experience for all involved—one whose impact outlasts the three-and-a-half minute clip. See for yourself above.

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    Last updated: 2015-04-14T14:21:27-04:00
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