JMSN Will Follow You Wherever You Go
Watch the black-and-white video for "Where Do U Go"
Photo by Chad Crews
Say what you will about JMSN and his dad jeans, but the man can sing. His latest creation is a music video for "Where Do U Go," starring Alexa Demie, and we're premiering it right here. (You might recognize the actress from appearances on television shows like Netflix's Love and Showtime's Ray Donovan.) The soulful track airs out relationship insecurities and is fresh off of the alt-R&B artist's forthcoming album, Whatever Makes U Happy.
In the self-directed visual, JMSN sports an iconic Christian Dior trench coat while he casually creeps on his lady love. In between his subtle pursuit and smoke breaks in bed, JMSN dances alone against various landscapes, on rooftops and in parks.
"The video for 'Where Do U Go' is a parallel of the lyrics," he told us in an email. "It highlights the insecurities that come out in relationships. Where does my lover go? Is she making love with someone else?"
That message comes across loud and clear. JMSN is set to release Whatever Makes U Happy on April 28 via White Room Records. Let the mood sink in as you watch the entire video, below.