Woman with a brown/pink bob-length haircut showing a denim Levi's jacket to Jonathan Cheung who's we...


Catching Up With Jonathan Cheung, Head Designer For Levi’s

What’s new with America’s most iconic denim brand


What makes SXSW stand out among the sea of festivals that lap across our social feeds is its truly multifaceted nature. Not only is it a full-fledged film festival, but it also features a robust schedule of technology, music, and fashion activations. One pop-up that beckons attention is the Levi's Outpost, two gorgeous houses that have been converted into an exhibition of all the latest innovations from the iconic jeans brand.

Our senior fashion market editor, Marissa Smith, chatted with Levi's head of design, Jonathan Cheung, about their latest anniversary denim and a T-shirt collaboration with Rolling Stone. Peep the interview above.