Photo by Andrew Blumenthal


Juicy Couture Is Launching A Customizable Tracksuit Collection With Farfetch

Paris Hilton, eat your heart out

Back in February, Juicy Couture held its very first NYFW runway show. And much to our delight, amidst the pink sequins, leather jumpsuits, and leopard-printed tulle (which all that felt like an appropriately grown-up interpretation of the Juicy we all knew and loved in middle school), the runway also became a full-fledged celebration of the brand's iconic tracksuit.

Now Juicy has even more tracksuits coming our way. Starting today, a new customizable (omg!) collaboration with Swarovksi is available exclusively at Farfetch.

According to WWD, the 16-piece collection partially dropped this morning, with two more deliveries hitting virtual racks in April and May. The pieces, such as velour hoodie and shorts sets and crystal-studded sports bras, can be personalized with monogramming and color options. Prices will range from $275 for a customizable jacket to $1,750 for Swarovski crystal bedazzled shorts that would make Paris Hilton weep.

“I think with every project we take on, whether it be our collections or collaborations, our first and foremost goal is to celebrate Juicy Couture as a brand, its heritage," Creative director Jamie Mizrahi told the publication. "It’s a widely recognized brand with a widely recognized aesthetic and we never want to lose site of that Juicy girl.”

Long live the bedazzled tracksuit. You can start shopping the new collection here.