Justin Bieber Ditches The Merch Pop-Up For Forever 21

    No secret location necessary

    by Hayden Manders · August 22, 2016

    Photo by Noam Galai/Getty Images

    Justin Bieber is for the people. Unlike those other musicians making a killing elevating their tour merch to new levels of cult status, Bieber is taking a more democratic approach to fashion's latest craze. He's teaming up with Forever 21 for an exclusive Purpose World Tour capsule collection.

    Who is Pablo again? (Kidding!)

    The eight-piece collection launches today on Forever 21's website, hitting stores Monday, August 29. To the joy of many a merch-head's wallet, these items won't set you back a hundred-plus dollars. Bieber's F21 merch range cashes in from $17.90 to $34.90. With those price points, though, don't expect these pieces to last long on the shelves. Artist merch is the hot-ticket this summer, with everyone from Drake to Kanye West to Frank Ocean to The 1975 opening up pop-up shops around the globe. Bieber even did one with VFILES earlier this year; now, he's taking it world-wide. Justin forever, indeed.

    Tags: fashion, music
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