Justin Bieber Is Back With Some New Purposeful Merch

    Peep the lookbook for Purpose The Stadium Tour

    by · May 17, 2017

    Photo by Kevork Djansezian / Stringer

    The Purpose era marked a major personal transformation in the life of Justin Bieber. With this new image in mind, the pop star, who had the unfortunate phase of dressing like a ’90s eighth grader not too long ago, needed merch to match. This time around, Biebs isn’t using Fear of God’s Jerry Lorenzo to make us worship him, Satan, or metal though. His latest collection is a nod to his first-ever stadium tour with the not-so-subtle name, Purpose The Stadium Tour.

    There’s no pop-up for this drop, not to say that the merch isn’t worth one. Bieber has hooked us up with some baller graphic tees, tanks, hoodies, sweatshirts, sweatpants, mesh shorts, leggings, and more. It’s essentially an athleisure lover’s dream wardrobe with a range of colorful and loose fits that will keep you cozy all day long.

    The lookbook for the line features brothers Sadjo and Daudo Ka in a variety of abandoned, urban settings—making us want to take some of these threads to the streets ourselves.

    Browse the entire selection of Purpose The Stadium Tour merch in the lookbook, below, and cop all of the merch here. Lace up your Old Skool Vans, we’re going shopping!

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    Last updated: 2017-05-17T18:36:33-04:00
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