Is it possible that New York Fashion Week reached its pinnacle on the first day? Yes, yes it is. Jay Z, Beyonce, Rihanna, Anna Wintour and Kim Kardashian (with baby Nori) were just some of the mega-stars who packed into an undisclosed industrial space Thursday, for Kanye West’s eagerly awaited Yeezy 750 Boost presentation. But the unveiling of West’s latest collaboration with Adidas was overshadowed by the remarkable song that soundtracked it.
It’s called “Wolves” and it’s a stunner. Rumored to be the opening track off West’s upcoming album, “Wolves” is a stripped down 808s and Heartbreaks-sounding anthem featuring vocals from Sia and Vic Mensa. In it, a mournful West laments: “I’m just bad, bad, bad for you,” which would be true if today was opposite day. West’s dramatic afternoon signals the start of what will likely be a massive year for the rapper. Earlier today we proclaimed this the year of Drake after he released a 14 minute short film, which now feels utterly pedestrian compared to what West just pulled off. Either way, it looks like we can look forward to 12 months of two heavyweights going blow for blow in a battle for rap supremacy. Round 1 goes to Yeezy though, and it wasn’t close.
Listen to “Wolves” before it gets pulled below.
A video posted by Off-White c/o Virgil Abloh™ (@virgilabloh) on