Watch Kelela’s Mesmerizing ‘A Message’ Video
why the singer is about to break out
Kelela is the best singer you probably don't know about. The Ethopian-American artist grew up in Washington D.C has been setting the underground aflame a few years ago with sensual, minimalist R&B. But now, it looks like she's finally making a serious play for stardom. Her new video, "Message," off her upcoming EP Hallucinogen (out May 5), shows off the 31 year old's effortless charisma and knack for seductive vocals. As she sings to a potential ex, "If I was your ex, tell you what's on my mind, we could leave it all behind," Kelela chops off her dread locks before the video as the video morphs into fever-dream anime. The drowsy, narcotic song was produced by Arca, the experimental producer who blew up this year thanks to his work with FKA twigs. Kelela has been building her profile since her debut 2013 mixtape Cut 4 Me, but it looks like 2015 is the year where she finally—and deservedly—starts attracting mainstream attention.