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Kylie Jenner Is Launching An Exciting New Beauty Product

The Fenty Beauty influence is real

by Hafeezah Nazim

The holiday season is here, and Kylie Jenner's got a lot in store for fans of her cosmetics brand. Not only did the reality superstar-turned-beauty mogul announce that Kylie Cosmetics would release its first-ever line of creamy lipsticks ahead of Christmas, but she also now revealed that the brand's upcoming line of concealers will feature up to 30 shades, ranging from fair to deep dark.

If you think you're experiencing a déjà vu, we don't blame you. The announcement comes just months after Rihanna announced that the foundation for her highly-anticipated beauty line, Fenty Beauty, would feature an incredibly diverse range of shades (40, to be exact.) And unless you've been living under a rock for the past few months, you'll know that Rih Rih's Pro Filt'r Soft Matte Longwear Foundation shades became so popular that many of the darker shades reportedly sold out that week. Needless to say, being mindful of consumers of all colors pays off. 

While we hope the shade inclusion is more than just a marketing ploy, we're certainly glad to see major brands like Jenner's start to make the change. And seeing as the launch is Jenner's first foray into the complexion space, we're impressed.

The traditional lipsticks and skin concealers, which are reportedly "perfect for spot concealing, lightening dark circles and hiding imperfections," are slated to launch December 13. Jenner also noted that she will announce

, so keep your eyes peeled on her Instagram account to keep up.