Lane Bryant is taking on a new chic and fashion-forward direction by collaborating on a collection with Otis College of Art and Design. The plus-size brand worked with 12 design students from the Los Angeles-based school to create a work-appropriate line as part of a mentorship program. Linda Heasley, CEO of the brand, said in a statement to Apparel News, “Working with the future of fashion is incredibly inspiring. We want students and future designers to see the possibilities of creating great design for all women.”
The collection, with prices ranging from $54.95 to $119.95 in sizes 14 to 28, features minimal designs, such as structured jackets and simple dresses in neutral palettes of creams, greys, and navy, and an overall much more high-end feel. It's set to launch today: online at Lanebryant.com, and at two Lane Bryant stores (34th Street in New York City and at Del Amo Fashion Center in Los Angeles).
Back in December, Lane Bryant was deeply criticized during their Twitter chat #AskLaneBryant, where users voiced their opinion of the company—questioning everything from the models cast in their ads to the actual designs themselves. We imagine the brand hopes to combat the negative feedback with the new fashion-forward collection.