fashion film: lazy oaf
bright lights, big city, awesome clothes.
"Mayoimashita," the title of Lazy Oaf's new campaign video, might mean "lost" in Japanese, but let's be real--we've just found our new spring wardrobe.
It's not at all surprising that this season's dream warm-weather uniform comes from the radically awesome Brit label (especially considering how covetable the past few collections have been!). And once you see these button-up blouses, "Pizza my mind" sweatshirts, and mixed-pattern skirts under the trippy Tokyo LED lights, you'll be sold, too.
Whether you wear them to school, to work, or to a blacklight rave, there's no question that everything is better in neon. Even your closet.
Watch the fashion film, featuring music by Ryan Hemsworth, below!