Forget everything you know, or think you know, about music festivals. Las Vegas’ Life Is Beautiful event will challenge all of your perceptions. Only in its fourth year, the music, food, art, and ideas festival has grown into something truly special, like what would happen if Coachella met Outside Lands and peppers in SXSW.
With Major Lazer, Mumford & Sons, J. Cole, and The Lumineers headlining, this year is shaping up to its best yet. Plus, how can you not appreciate a festival that was born out of wanting to remind people how great life can be? Creator Rehan Choudhry is breaking the mold and reshaping it wonderfully.
Ahead, 10 facts you should know about this up-and-coming experience.