Lonely: a new label created to hit a fashionable trend with comfortable loungewear. We hope you aren't sick of loungewear yet because it's definitely not going anywhere. Lonely's newest collection has created pieces that every comfort-loving girl wants to wear without looking like she just got out of bed. With amazing fabrics and prints, the designers of Lonely have taken lounging out of the apartment and into the everyday wardrobe. With the 70's as inspiration and help from artists Sarah Lamach and Stefan Sinclair, there are amazing graphics embellishing the silhouettes to create something that feels youthful, playful, and fun. The new collection and lookbook images—taken by Zara Mirkin, and styled by Harry Were and Mirkin—have captured the brand's unconventional style and feature some of New Zealand's favorite faces. Check out the looks we love in the gallery, below.