hit the beach or at least the best dressed list.

by faran krentcil

Thanks to our recent trip with Roxy, we know there are tons of stylish girls in Hawaii. But until a few years ago, those girls had a hard time getting their hands on emerging labels.  Prada and Gucci may have opened their doors in Waikiki, but if you wanted a Proenza Schouler t-shirt, good luck.

Aloha Rag changed all that with their first Hawaiian boutique, which let island girls splurge on The Row and Current / Elliott.  But their selection was so good, women around the country started logging into their website, using it as a ShopBop for the minimal-chic set.

Now they release a collection of their own for fall, including hooded blazers, silk blouses, and fur accents.  Despite their name, there isn't a bikini in sight...

Visit Aloha Rag online.