hit the beach or at least the best dressed list.

Thanks to our recent trip with Roxy, we know there are tons of stylish girls in Hawaii. But until a few years ago, those girls had a hard time getting their hands on emerging labels.  Prada and Gucci may have opened their doors in Waikiki, but if you wanted a Proenza Schouler t-shirt, good luck.

Aloha Rag changed all that with their first Hawaiian boutique, which let island girls splurge on The Row and Current / Elliott.  But their selection was so good, women around the country started logging into their website, using it as a ShopBop for the minimal-chic set.

Now they release a collection of their own for fall, including hooded blazers, silk blouses, and fur accents.  Despite their name, there isn't a bikini in sight...

Visit Aloha Rag online.