There's a lot of reasons we love Madewell, but above all, it's the label's ability to compromise. Each season the brand manages to strike a balance between the fleeting tendency of trends and the drab world of basics.
Fortunately, their upcoming spring collection is no exception.
Adding a feminine touch to last season's obsession with geek-chic, the lookbook boasts everything from coral khaki shorts, to army green linens, and even a floral-print, pleated mini skirt.
And, okay fine, they've got some new bags that may look a lot like Proenza Schouler's PS1. They do have a trendy rep to maintain, after all.