In your closet, Patagonia no doubt means a trusty fleece you bust out for a hiking trip or early morning trip to Starbucks.
But this coming Fall, another version of Patagonia's looking to find its way to your wardrobe. "Influenced by the glory of Patagonia, native Argentinean fauna, and the outdoor pursuits of gauchos in the grasslands," Opening Ceremony's Fall '12 collection makes South American shrubbery look city-girl chic. Boasting everything from a burnt orange leather bomber and watercolor-like camouflage prints to an icy white glacier-inspired blouse, the range is pretty much the only thing that has us wishing for cold weather to return.
And, yes, you can keep your fleece too.