How did you build your brand and how did you use your persona to further yourself?
So I used to be a fuccboi, alright, and I would just post mad Supreme shit, and with time I got into style and shit. And then...it’s weird, I didn’t mean to build a brand, it just kind of happened with time. And then I became really picky about what I posted. I don’t post every day and I was like, "Okay I gotta chill, I gotta make it more rare." And you know, hanging out with Virgil [Abloh] and a bunch of different people on the scene that "got me" followed me. Then follows started to matter, because your Instagram is just like being with people. I live in a world where everyone around me is also on social media, so it’s like I’m competing—not competing but, some people I compete with and some people I work with—but I was kind of forced to do that. I didn’t mean to do it. It kind of just happened naturally. Like, I never thought, "Okay, this is how I’m going to build my brand." I just kind of followed my instinct and did what I had to do.
I mean, I know your parents are pretty well-established—forgive that word—but how did you meet the people you know? How did you become friends with Virgil?
I think it was through social media and mutual friends, and then from everybody else. It’s literally such a small world in fashion. You know one person and you hang out with them, and then you know another person, and from there on being friends with one person made me friends with another person, etc.. And then I was on all these people's Instagrams and then they found me through that. That’s how I linked up with so many people: Literally through DMs on Twitter and Instagram and through comment sections.
Yeah, like those are the vibes. You kind of just have to catch the wave from the Internet. You know what I’m saying?
How do you do that and not be creepy about it, though? I feel like it’s so easy to come off the wrong way.
You just gotta be smooth. If it’s girls, I just slide in DMs with a joke or sarcasm, or some corny shit. And when it’s a dude I’m like, “Yo, what’s good? Let’s link up and build.” Just kidding. I would never fucking say that. That was such—oh my god, that’s so bad... I hate when people say that. I’m like, "Yo, what's up," and then usually they reply. And it’s just like a conversation. I’m like, "Yo hit me up and whenever we’re in the same town." Like DJ Esco—we literally linked up through Twitter. I just DMed him like, "Yo, whenever you’re in the city hit me up, I’m the man about town if you ever need to go anywhere, etc.. If you ever need anything hit me up." And then he got to New York and he took me to this crazy-ass Future show, and that was lit. And that was through Twitter DMs.