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M.A.C’s New Eye Shadow Is A Total Game Changer


by daniel barna

M.A.C just seriously changed the eyeshadow game with the release of the limited-edition Spellbinder Shadows. They'll come in eight magnetic jewel-toned shades, and will have no shadow fallout whatsoever. Yes, you read that correctly. The stunning invention will have "all the benefits—intensity, richness, the creaseless finish—of a loose powder in a much less messy way," according to M.A.C's Vice President of Product Development, Nicole Masson.

Available from October 20 to December 1, the revolutionary eye shadow will sell for $22 each. So how does the eye makeup not smear over the course of a sweaty night? Masson told Allure that it's been "magnetized and charged." Technology really knows no bounds. Check out the awesome new makeup in action below showing it magically (well, yes, we know it's magnetically, but still) sticking in place within the container.