MARC JACOBS AT TARGET?

Thanks to collections from Proenza Schouler, Zac Posen, and Mulberry, Target's offerings are already high-low.

But thanks to a new infusion in their beauty department, they're also becoming high l'eau:

Spotted in the fragrance aisle next to Mariah Carey's new perfume was none other than the fashion equivalent of holy water:

Daisy by Marc Jacobs, The One by Dolce & Gabbana, Burberry London, CK One, Cashmere Mist by Donna Karan, and signature fragrances from Chloe and Gucci.

It's true, they're sharing unlikely space with Jessica Simpson and Hilary Duff's scented empire.  But it also means that now. you can pick up a six-pack of toilet paper along with your Paris beauty routine, and there's nothing more modern than that.

See all the new perfume arrivals at Target's website