Last year, Marc Jacobs put out the call for aspiring models and their equally attractive friends on Instagram. He did the same back in 2014. This year, he’s sticking with tradition and looking to find the next great beauty vlogger.
The designer announced the inaugural #CastMeMarc initiative on—where else—Instagram, using drag queen Milk from RuPaul’s Drag Race as his voice of persuasion.
“#CastMeMarc is back!” Milk says. “This time, we’re looking for the next Marc Jacobs beauty social media sensation—could it be you? Post a video on Instagram telling Marc what inspires you in beauty and fashion, and why he should pick you.”
The contest is open to everyone 18 and up across the globe. Videos will be accepted starting now through December 5. Come January, 10 finalists will be flown out to NYC to record a beauty video for Marc, with the designer himself whittling down the contestants to a group of three. On top of starring in the how-to videos with incognito “special guest stars,” the lucky ones selected will also receive a year’s supply of beauty products, invites to Marc Jacobs events for all of 2017, and allowance to stock up on MJ merch.
Those interested should probably watch the video here for some cool girl and boy pointers and beauty look ideas. If you’ve ever had hopes of thrusting yourself into influencer territory, now is definitely your chance.