There’s trouble in paradise between two of our favorite pop stars this morning: Marina Diamandis just accused Charli XCX of imitating her tropical album campaign for last year’s Froot. It started when Charli posted a photo promoting Impulse, a UK fragrance rolling out this spring. Marina and The Diamonds fans were quick to point out the striking similarity, and Diamandis hopped on board by passive-aggressively commenting “That FROOT looks familiar!” below the post.
Charli wasted no time in setting the record straight. The singer responded with a tweet, and wrote a lengthy explanation on Instagram of the alleged similarity. Apparently, both photos were shot by the same photographer, Charlotte Rutherford. “Yeah unfortunately it looks similar,” Charli admitted. “I’m not here to replicate or ‘steal’ art or things that have already been done. What’s the point in that? I’m here to do my own thing and create my own art.”
You know what, sometimes you do a photoshoot standing infront of a plant, sometimes you do a photoshoot in black and white, sometimes you wear purple eyeshadow. Sometimes you shoot with the same photographer a fellow artist has shot with. That’s just how things happen in the industry I work in. The image in discussion (not this one), which a lot of fans have been making noise about online, was from a photoshoot for a fragrance brand I have been working with for a while. The point of the shoot is to make the promotional image reflective of the packaging, as I have done on previous collaborations with them. This particular scent is a summer scent, with lemons and hints of burnt orange, the design is tropical, bright yellow with pineapples, palm trees and sunglasses printed on the can. The whole brief for the campaign was based around a tropical theme, which is what the brand aka “the client”, wanted. Hence the direction of the photoshoot. I had not seen the artwork for the Marina And The Diamonds (@marinagrams) song “Immortal”, and it was not an inspiration for this photoshoot or the campaign as a whole. I’ve seen it now, and yeah unfortunately it looks similar. It was shot by the same, incredibly talented photographer, and it’s a shame for both myself and Marina that this has happened. I’m not here to replicate or “steal” art or things that have already been done. What’s the point in that? I’m here to do my own thing and create my own art. As I’ve said, the image in question, which I believe Marina had previously commented on on the photographers Instagram, was for a brand based photoshoot for a tropical, lemon scented fragrance campaign (what was I supposed to do - shoot it in the snow?!). It is not the artwork for my own album or single. That’s all I need to say really. Everybody enjoy your Friday. Love to all. Tonight is the launch of my record label Vroom Vroom Recordings. Im very excited and can’t wait to start releasing more music from myself and other artists that I love.
A photo posted by CHARLI XCX (@charli_xcx) on
She further defended herself by adding that the photo “was for a brand based photoshoot for a lemon scented fragrance campaign... what was I supposed to do—shoot it in the snow!?” The post finished with a positive message about her recently launched label, Vroom Vroom Records.
Examine the photos in question for yourself, below.