Just a month after launching an inclusive swim line, ModCloth, the beloved online retailer, known for cute, retro-inspired clothing and accessories, just expanded their offerings by dropping a bridal line.
The new section of the website carries all of the ModCloth customer’s wedding needs—and all for under $500, at that. Wedding dresses range from $175 to $450 while bridesmaids dresses are priced at $70 to $175. The collection also features plenty of accessories, from retro kitten heels to flower crowns and lingerie, for the big night. Every piece has that vintage, slightly quirky aesthetic that ModCloth is known (and loved) for and of course, just as the rest of their products, the brand offers their wedding wear in a large range of sizes, from petite to plus-size.
Photo courtesy of ModCloth.
However, this new collection should really come as no surprise; the line was actually inspired directly by the retailer’s loyal customers. For years, women all over the world have been wearing dresses and accessories from ModCloth at their weddings, which sparked the hashtag #MarriedInModCloth—and the designers drew inspiration for the collection straight from the photos posted under this hashtag. Nicole Haase, ModCloth’s vice president and general merchandising manager, told Racked in an interview, “It actually inspires the way we may tailor a collection or think about ‘Wow, maybe we should make this a little bit longer or cut off the sleeves or change the color.’ It doesn’t necessarily need to be relegated to little white dress. Maybe it’s ivory or blush.”
We’re pretty obsessed. Click through the gallery to check out some of our favorite offerings, and shop the collection here.