the new cool girl beauty game changer
read our lips.
On the red carpet and the big screen, TEMPTU has dedicated more than three decades to creating showstopping looks for some of the most iconic faces in fashion, music, and film. Now they're putting the key to their trade-secret flawless finish beloved by makeup artists and image-makers worldwide into your hands. Now, the brand has released eight, brand-new lipstick shades that are quickly becoming cool girl makeup bag must-haves. With a long-lasting, velvet-matte finish, we dare you to pick just one.
Click through the gallery to see eight It Girls and their favorite shades.
DAISHA GRAF, Recording Artist // @iamthedaisha
HOW DID YOU GET STARTED IN YOUR CAREER? I started as a backup dancer for artists like Beyoncé, Rihanna, and Santigold.
WHY DO YOU LOVE THIS LIPSTICK? Violet Storm is the perfect name. The color suits me in that it has a certain sweetness yet it gives a lot of edge and mystery.
WHY IS THIS YOUR GO-TO SHADE OF LIPSTICK? I love a pop of color!
WHO ARE SOME OF YOUR ALL-TIME BEAUTY ICONS? Janet Jackson, Sade, Halle Berry, Lupita Nyong’o, Grace Jones, and Lisa Bonet.
DESCRIBE YOUR STYLE IN THREE WORDS. Tomboy, comfortable, sexy.
TEMPTU Color True Lipstick in "Violet Storm," $24.00.
ROSE RUSSO, Beauty Content Creator For Google And YouTube // @rosebuud
HOW DID YOU GET STARTED IN YOUR CAREER? I’ve always had an obsession with videography, editing, and photography. I have helped reach over 50 million views, which I still can’t believe I’ve done on my own!
WHY DO YOU LOVE THIS LIPSTICK? Blushed Suede has a creamy and smooth texture, which just so happens to be one of the looks I like to rock the most.
WHY IS THIS YOUR GO-TO SHADE OF LIPSTICK? Pink is sweet and soft—and it matches my skin tone the best, too!
WHAT’S YOUR BIGGEST BEAUTY SECRET? Lemon water. Drink it every morning and you’ll be blown away with the results for your skin.
DESCRIBE YOUR STYLE IN THREE WORDS. Dainty, chic, bold.
TEMPTU Color True Lipstick in "Blushed Suede," 24.00.
HESTA PRYNN, DJ, Lyricist, and Music Encyclopedia // @hestaprynnmusic
HOW DID YOU GET STARTED IN YOUR CAREER? I started in an all-girl group called Northern State. We toured with The Roots for two years and Questlove taught me how to loop vinyl.
WHY DO YOU LOVE THIS LIPSTICK? Jet Rouge is a little bit edgy and a little bit girly, just like me.
WHO IS YOUR ALL-TIME BEAUTY ICON? Gwen Stefani, now and forever.
TELL US A FASCINATING FACT ABOUT YOURSELF! I got a perfect score on my SATs.
DESCRIBE YOUR STYLE IN THREE WORDS. Girly, edgy, cool.
TEMPTU Color True Lipstick in "Jet Rouge," $24.00.
KIMI SELFRIDGE, Artist and Film Photographer // @tancamera
HOW DID YOU GET STARTED IN YOUR CAREER? I quit my full-time job in the fashion industry and allowed myself a few months to explore my creativity to find what really made me happy. I eventually started sharing my photography work on the Internet, and the rest is history.
WHY DO YOU LOVE THIS LIPSTICK? There’s something sweet and whimsical about Pink Hype.
WHY IS THIS YOUR GO-TO SHADE OF LIPSTICK? My hair is a gradation of pink, orange, and yellow. I find that pinks really pop when paired with my hair.
WHO ARE SOME OF YOUR ALL-TIME BEAUTY ICONS? Liv Tyler, Debbie Harry in the early ‘80s, and Cindy Crawford in the ‘90s.
DESCRIBE YOUR STYLE IN THREE WORDS. Cool, layered, feminine.
TEMPTU Color True Lipstick in "Pink Hype," $24.00.
ALEX MERRELL, DJ, Entrepreneur, and Founder of the TREC App // @alexandramerrell
HOW DID YOU GET STARTED IN YOUR CAREER? I moved to L.A. when I was 19 to work in music management and learned to DJ as a hobby until it turned into a full-time job.
WHY DO YOU LOVE THIS LIPSTICK? Imperial Red is not a lip color for the timid. It speaks to my desire to live boldly, be fearless, have fun, laugh hard, love harder, and always push myself to be better.
WHY IS THIS YOUR GO-TO SHADE OF LIPSTICK? A red lip is a great conversation starter and I find that it attracts people with a sense of humor and adventure. It’s rare to see a girl in red lipstick in the corner not having any fun.
TELL US A FASCINATING FACT ABOUT YOURSELF! My app TREC is launching this year and I couldn’t be more excited! We’ve created a social media platform that connects travelers based on their current city as well as when they're planning future trips, and helps them navigate new cities with guides curated by their social circle.
WHAT’S THE BEST BEAUTY ADVICE YOU’VE EVER RECEIVED? Drink lots of water, eat well, stay active, and get enough sleep. Nothing makes a woman more beautiful than health and happiness.
DESCRIBE YOUR STYLE IN THREE WORDS. Classic, feminine, playful.
TEMPTU Color True Lipstick in "Imperial Red," $24.00.
GRACE WEBER, Singer-Songwriter // @gracewebermusic
HOW DID YOU GET STARTED IN YOUR CAREER? I’ve been singing my whole life, but my career really started to happen after I got my big break singing on Oprah.
WHY DO YOU LOVE THIS LIPSTICK? I love that Rose Velveteen is soft and romantic, but also has an edgy and a sexy side to it. The color really reminds me of a rose: It’s beautiful and elegant, but there’s a mystery to it as well that makes you want to look deeper.
TELL US A FASCINATING FACT ABOUT YOURSELF! I love to paint in my free time and what most people don’t know is that I actually like to paint in the dark. I paint “blind” self-portraits, so I feel my face with one hand and paint with the other and the result when I turn on the lights is always abstract and strange-looking.
WHAT IS YOUR BIGGEST BEAUTY SECRET? I honestly think having confidence is the biggest beauty secret of all.
TEMPTU Color True Lipstick in "Rose Velveteen," $24.00.
TY HANEY, Founder and CEO of Outdoor Voices // @ty_haney
HOW DID YOU GET STARTED IN YOUR CAREER? I started Outdoor Voices because of a personal pinpoint—I wasn’t able to find activewear clothes that aesthetically resonated or a brand that spoke to me.
WHY DO YOU THINK THIS LIPSTICK EMBODIES YOU AS A PERSON? Coral Blaze is, like the name implies, a punchy coral color which exudes enthusiasm and energy. I’m a bundle of energy myself and this lipstick says it all—it’s electric.
WHAT’S YOUR BEST TRICK FOR FLAWLESSLY APPLYING LIPSTICK? It’s a weird one, but it works: I use a toothbrush to prime my lips, giving them a good sanding so they’re a smooth canvas for the color.
WHAT’S THE BEST BEAUTY ADVICE YOU’VE EVER RECEIVED? Sleep, baby, sleep.
WHAT’S YOUR BIGGEST BEAUTY SECRET? Jogging! Movement keeps the color in your cheeks. It doesn’t have to be extreme, but a little trot here and there works wonders.
WHO ARE SOME OF YOUR ALL-TIME BEAUTY ICONS? Tilda Swinton, her skin is alien—and Björk, her coloring amazes me.
DESCRIBE YOUR STYLE IN THREE WORDS. Tomboyish and simple, with a hint of flirtiness.
TEMPTU Color True Lipstick in "Coral Blaze," $24.00.
JADE TAYLOR, Senior Beauty Editor at NYLON // @jadextaylor
HOW DID YOU GET INTO YOUR CAREER? I’ve been obsessed with beauty and magazines my entire life. Once I realized there was a job that combined both I was like, “OK, sign me up!” I couldn’t be luckier— I truly have my dream job.
WHY DO YOU LOVE THIS LIPSTICK? Plush Plum is the perfect vampy, '90s-hued red with a kick of purple. I can’t stop wearing it.
WHO ARE SOME OF YOUR ALL-TIME BEAUTY ICONS? Poison Ivy from The Cramps, Kim Gordon, Kate Bush, and Courtney Love.
TELL US A FASCINATING FACT ABOUT YOURSELF! One time I went record shopping with Tori Amos and she bought me KooKoo by Debbie Harry on vinyl.