See How Nike’s New High-Tech Studio Customizes Sneakers In Real Time

The future of fashion is here

by Hafeezah Nazim

Nike is revolutionizing the sneaker game in a massive way, thanks to its brand-new customization store. The footwear giant's new Nike by You studio is now offering an advanced way for you to get your hands on your own personalized sneakers within an hour.

Nike's pre-existing customization service, NikeiD, already allowed customers to personalize Nike gear online and in select Nike stores globally, but orders wouldn't arrive on doorsteps until three to six weeks after they were placed. Through the new store, the brand formulated an instant way to customize kicks in real time. Shipping? We don't know her.

To test it firsthand, NYLON's global editor-in-chief, Gabrielle Korn, paid a visit to the Nike By You studio at 45 Grand Street in New York City, where she got her very own pair of custom Nikes in the blink of an eye. 

See how, above. 


Producer: Cortney Wilson

Shooter: Maddy Talias