Designer Kim Shui Tells Us How She Used Social Media To Find Models

Go behind the scenes of her casting call ahead of her NYFW show

by Hafeezah Nazim

It's no secret that social media platforms have not only become a great way to make friends and discover new places to eat, but also to find jobs and book gigs. And one person who uses Instagram to find and cast new and diverse faces for her shows is emerging designer Kim Shui, who recently presented her new collection during this season's NYFW. We had a chance to catch up with Shui before her show today to find out what inspired her new collections, and how she uses Instagram to find models for her shows.

"Right now, we're finding all the girls that we thought were interesting or could suit the show, see them in person, see their walk... I mean, I think that's going to be one of the most important things," she says. 

Also, because we were casting from Instagram, and they're all not, like, Instagram girls per-se, some of them have, like, 200 followers or something. But we asked them to come in—and personally for me, I like the fact that these are real people. And I really wanted a diverse group of people as well.

Go behind the scenes of Shui's casting call, below.


Producer: Maura Gaughan

Camera: Charlotte Prager and Maura Gaughan

Editor: Madeline Stedman

Casting: Roff Studios