Our month-long Sweet 16 celebration with Memebox continues. We caught up with NYLON beauty editor Jade Taylor on what exactly went into birthing the NYLON x Memebox #ItGirlPalette.
As both a consumer and resident makeup guru, it was important for Jade to fully deliver on a product that would be approved by NYLON-girls far and wide. “As a beauty editor, I know exactly what consumers (myself, included) want from an eye shadow palette,” she said. “However, the NYLON consumer is a bit different: They despise anything boring. So my main focus when choosing these colors was to find the perfect balance of wearability and uniqueness, with a strong emphasis on having the palette be super versatile.”
So, she created a palette of bright, shimmering colors that can easily transform a beauty look from day to night with simple layering and blending. Experiment and play around—there are only two rules with this palette: Have fun and use the shades to enhance your individual look.