The following feature appears in the August issue of NYLON.
When Sarah Potter was in art school, she found setting up shows for her friends and selling their work to be more fun than creating her own. After graduating from the Art Institute of Boston at Lesley University, she snagged an internship at a gallery and quickly worked her way up, doing everything from emailing artists and coordinating shipments to dealing with clients directly. She has since started her own art advisory and independent curation business, SP Projects, based in New York. Here, we chat with Potter about the group exhibition she curated for Spring/Break Art Show titled “Season of the Witch,” the artists she’s most excited about, and the ties between art and politics.
What’s a typical day like for you?I split my time between Manhattan and upstate in the Hudson Valley. I like to always be on the move and doing things. I wake up and check my phone to see if there have been any emergencies overnight. Then I make coffee, start my emails, and often will do some studio visits with artists or visit clients’ homes. Every day is different.
How do you find the artists you work with?
I connect with a lot of artists through Instagram. Sometimes artists I work with will recommend other artists to me, and that’s a wonderful way to find new people. I like working with artists who go crazy if they’re not creating.
Who are some of your favorite artists that you’re working with now?Evie Falci, Heather Gabel, and Lala Abaddon. Evie calls her work “aggressively feminine,” and I feel like that applies to Heather’s and Lala’s work as well. I just fully believe in [these women] and stand behind them. I love that they challenge me to think more critically and create strong exhibitions—they push me in the same way that I try to push them. It’s a wonderful balance.