Streetwear label Off-White is making its first foray into beauty, launching a fragrance this spring. Elevator Music, the new collaborative capsule collection between longtime friends, Off-White designer Virgil Abloh and Byredo founder Ben Gorham, is inspired by, well, elevator music. Do with that what you will.
The collection was presented during Paris Fashion Week in the form of an installation featuring the work of German artist Carsten Höller, who reimagined his 2004 work titled “The Elevator,” and a soundtrack by artist and musician Steve Angello.
Inspired by the "passive listening" experience of elevator melodies, the fragrance is what you would expect?! According to Vogue, the subtly-scented concoction is sweet, but not overly sweet, featuring notes of woodsy floral amirs, midnight violet, bamboo, musk, and ambrette.
Elevator Music will be available in the form of an eau de parfum for $275, a hair fragrance for $75, and a hand cream for $45, all encased in minimalist gray striped packaging that perfectly blends both brands' aesthetics. For the fashion lovers, the capsule is set to include an assortment of handbags, denim, and tees, too.
Given that the two founders have been friends long before the beginnings of Off-White—and that both brands are making waves in their respective industries—we couldn’t think of a better pairing for the label's first beauty endeavor.
“The concept of our collaboration ‘Elevator Music’ was to define emotion with the least amount of effects. Much like literal elevator music we wanted the scent to play a background to one’s life,” said Abloh in a press release from the brand. Sounds… chill?