Updated: 
Photo by Betsy Newman

Beauty

19 Reasons Why San Francisco Is For The Beauty-Obsessed

This is what we call sophisticated edge

San Francisco is a city known for fog, start-ups, and Mia Thermopolis, the Princess of Genovia. It may not be the first city that comes to mind when you think of beauty meccas, but think again. When it comes to playful makeup and sophisticated edge, don't sleep on San Francisco. We saw a spectacular array of beauty looks while on the grounds at Outside Lands this year. From tasteful glitter to covetable mascara techniques, Outside Lands' festival-goers truly brought their beauty A game. This is exactly what we came for.

Check out our favorite moments in our exclusive gallery, presented by Rimmel London, below.

Photo by Betsy Newman

Shiney freckles and two eye fulls of eyelashes? Be still our hearts.

Photo by Betsy Newman

Sometimes all you need is a few coats of mascara and a dyed undercut to call it a beauty win.

Photo by Betsy Newman

This! This is a masterclass in cat eye flick, lower lash mascara, and glitter highlight. Tens across the board!

Photo by Betsy Newman

The subtle shimmer really works wonders to direct the eye up to that smize.

Photo by Betsy Newman

Why hide your voluminous lashes and perfect use of face shimmer behind mirrored sunnies when rose-tinted ones show it all off?

Photo by Betsy Newman

Why so serious? Festivals are about having fun with your look, and this is a testament to that.

Illustrated by Liz Riccardi

Love how strong these eyelash looks are? Edge your look with Rimmel London's new Shake It Fresh mascara. A volume-defining brush adds dimension to your lashes while the built-in shaker system ensures a perfect wand coating every time—in addition to, you know, not drying the mascara out.

Rimmel London, Shake It Fresh Mascara, $5.97, available at Walmart.

Photo by Betsy Newman

Dontcha know that less can be more? We're very much here for the light use of an eyeshadow that complements that enviable ombre.

Photo by Betsy Newman

The only blues we want to have is blue eyeliner perfectly applied like this.

Photo by Betsy Newman

That lash factor is turned WAY up.

Photo by Betsy Newman

The longer the eyelashes, the better to butterfly kiss with! This is how you do clumpy right.

Photo by Betsy Newman

Talk about (eye)shadow play! We're loving this expert use of mascara on the lower lashes.

Photo by Betsy Newman

A sensible floral arrangement adds a sense of playfulness to this already very strong beauty moment. Those colors? C'mon.

Photo by Betsy Newman

Go ahead, shake your eyelash look up by making them so voluminous, they flutter against your sunnies.

Photo by Betsy Newman

White eyeshadow is daunting, but this right here is daring.

Photo by Betsy Newman

This is how we'd like our eyelashes to look every day. Thanks in advance.

Photo by Betsy Newman

Clumped mascara means your eyes will stand out even when your shades, you know, shade 'em.

Photo by Betsy Newman

If this look is any indication, you are but one flick of the wrist away from your own street beauty star moment.

Photo by Betsy Newman

Now we understand what it really means to have fire in your eyes. Loving these warm hues and those lashes.

Photo by Betsy Newman

Almond-shaped eyes and thick mascara are a match made in beauty heaven.