Photographed by Jay Tovar.

Entertainment

When in Austin, Play With Pop

#sxstyle

Austin, Texas likes to keep it weird. We, also, like to keep it weird. So, throwing a massive party down at SXSW is, like, a no-brainer. With the help of Clinique, we took over Cheer Up Charlies for the SXstyle party for the books (and epic launch for Clinique's new interactive website). Terez, an NYC-based activewear brand known for its brightly colored prints, created a photo moment that gave party-goers a cool backdrop for photos, and Clinique was on-site for beauty touch-ups using Pop Lip Colour. (Who doesn't like to play with pop?) Emmieshouse kept spirits alive, between sets by Kloe and Zara Larsson, before Smallpools took us home with an explosive finale set. SXSW is all about discovery and there were many great, wonderful, and weird things to discover at our SXstyle party. See for yourself in the gallery ahead.

Photographed by Jay Tovar.

Seeing your name in lights never gets old.

Photographed by Jay Tovar.

Shout out to Terez for helping us get a "leg up" on that selfie wall.

Photographed by Jay Tovar.

Zara Larsson certainly made an entrance.

Photographed by Jay Tovar.

Kloe!

Photographed by Jay Tovar.

Kloe is a literal flower.

Photographed by Jay Tovar.

Tahj Mowry, what's good?

Photographed by Jay Tovar.

There should be a Clinique touch-up station at every party.

Photographed by Jay Tovar.

Like, can we find our light or what?

Photographed by Jay Tovar.

Zara Larsson giving the feels.

Photographed by Jay Tovar.

You don't have to tell us twice.

Photographed by Jay Tovar.

#SXstylin with all the cool kids in Austin.

Photographed by Jay Tovar.

So. Many. Choices.

Photographed by Jay Tovar.

We are SO here for this moment.

Photographed by Jay Tovar.

That Zara Larsson crew, y'all.

Photographed by Jay Tovar.

Smallpools in a pool of light! How meta.

Photographed by Jay Tovar.

How... explosive.

Photographed by Jay Tovar.

Peace up, Emmieshouse down.

Photographed by Sasha Haagensen for Wire.

How cheeky! It's Kerris Dorsey and Dylan Minnette.

Photo courtesy of NYLON.

Can you spot Chris Zylka?