It’s Pride Month, which means that we’re likely to be clad in rainbow-covered gear of all sorts while partaking in all of the festivities, parties, and marches happening in our cities and communities all June long.
If you haven’t yet stocked up on your bold and colorful (and political) tees, shoes, and accessories just yet, fear not. There are a number of newly launched Pride-themed collections to shop this month, and we’ve created a guide to show you which ones are giving back.
What’s important to keep in mind this month is that not every brand has the intention to do good for others. As Hari Nef pointed out, while announcing her new role fronting Everlane’s Pride campaign, corporate pinkwashing is on the rise, and it’s something to be aware of and watch out for. Pinkwashing is when a brand’s marketing strategies seek to promote queer-friendliness (i.e., pushing colorful clothing all month long), but do so solely to profit off of sales, rather than to give back to the LGBTQIA community and its many charitable causes. Unfortunately, pinkwashing exists more than you may think.
Luckily, there are a number of reputable (and giant) brands that are using their power to donate hundreds of thousands of dollars to charities and causes such as GLAAD, The Trevor Project, and others.
Below, we rounded up eight of them—colorful and bold; bursting with rainbows—that you should be shopping for this June. Not just to ensure you’re decked out for this month’s parades, but also so you can be assured you’re helping to give back to those who need it now more than ever.
Keep scrolling to find out more.
Converse says “Yes To All” with its newly unveiled PRIDE Collection. Recently joining forces with Miley Cyrus for all things Pride, all net proceeds from the collection will go to the It Gets Better Project and The Happy Hippie Foundation.
To celebrate Pride Month, Dr. Martens has just released two new colorful versions of the 1460 boot, inspired by the LGBTQIA flag—a full-on rainbow style as well as a rainbow scribble on black version, stating phrases such as “Peace” and “Unity.” The brand is donating $5 from each sale to The Trevor Project.
Everlane has just expanded its 100% Human Collection into a celebration of Pride, launching a number of rainbow tees, tanks, and totes. For every purchase, the brand is donating $5 to the Human Rights Campaign, hoping to raise at least $100,000 for the cause.
Over the years, Nike has done made major a to support the LGBTQIA communities. Since 2012, Nike has provided about $2.5 million in financial and in-kind support to LGBTQIA causes through its BETRUE Collection, including the LGBT Sports Coalition, which works to end discrimination in sports. For the 2017 BETRUE Collection, you’ll find rainbow iterations of the VaporMax, Flyknit Racer, Cortez, and Air Zoom Pegasus shoes, in addition to men’s and women’s tanks and tees.
Levi’s fourth limited-edition Pride collection is here, and this year’s theme is “Fight Stigma,” representing the fight for equality and those that came before that had lost the fight against stigma. The gender-neutral collection consists of exclusive tees and tanks, shorts, caps, bandanas, and more. All of the proceeds will be donated to the Harvey Milk Foundation and the Stonewall Community Foundation.
In celebration of Pride Month, adidas has released four exclusive styles as part of its Pride Pack, proceeds from which will help support the Rainbow Laces Campaign. Colorful and bold rainbow-burst versions of the EQT, UltraBOOST, Superstar, and the Crazy Explosive Low are now available to show your support all month (and all year) long.
For the month of June, SoulCycle is selling a five-pack Pride Pack of classes, donating 100 percent of proceeds up to $25,000 to GLAAD. If you’re looking to get festive for your class (or wherever, because athleisure is still a thing), the brand is selling an exclusive 14-piece Pride Collection, featuring rainbow-emblazoned fanny packs, bandanas, sports bras, tops, leggings, and more.