It’s Pride Month, which means that we’re likely to be clad in rainbow-covered gear of all sorts while partaking in all of the festivities, parties, and marches happening in our cities and communities all June long.
If you haven’t yet stocked up on your bold and colorful (and political) tees, shoes, and accessories just yet, fear not. There are a number of newly launched Pride-themed collections to shop this month, and we’ve created a guide to show you which ones are giving back.
What’s important to keep in mind this month is that not every brand has the intention to do good for others. As Hari Nef pointed out, while announcing her new role fronting Everlane’s Pride campaign, corporate pinkwashing is on the rise, and it’s something to be aware of and watch out for. Pinkwashing is when a brand’s marketing strategies seek to promote queer-friendliness (i.e., pushing colorful clothing all month long), but do so solely to profit off of sales, rather than to give back to the LGBTQIA community and its many charitable causes. Unfortunately, pinkwashing exists more than you may think.
Luckily, there are a number of reputable (and giant) brands that are using their power to donate hundreds of thousands of dollars to charities and causes such as GLAAD, The Trevor Project, and others.
Below, we rounded up eight of them—colorful and bold; bursting with rainbows—that you should be shopping for this June. Not just to ensure you’re decked out for this month’s parades, but also so you can be assured you’re helping to give back to those who need it now more than ever.
Keep scrolling to find out more.