rareform backpacks

Turning billboards into bags…

by Christian Lavery


Don’t overlook the possibilities of what an already used billboard that’s headed for the trash can become. At least not when it ends up in the hands of Alec Avedissian and his brainchild



Repurposing billboards to create one of a kind products ranging from iPad sleeves to backpacks to surfboard bags, the 3-year old California-based company has no issues pulling double duty. Not only is the collection full of quality bags and accessories that provide plenty and space and noteworthy protection to your everyday necessities, but each one reduces Earth’s waste as well.

Check out the full collection from Rareform



-photo by

Andre Perry