We’ve had a long, unwithering obsession with cool girl label Reformation, the breezy, Cali-inspired ready-to-wear line, for some time now. Today, it dropped some news that made our hearts flutter a little bit more.
While we’re surprised it hasn’t happened sooner, the label has just expanded their offering into the category we’ve all been waiting for: swimwear. Words cannot express our excitement.
The line, consisting of mix and match-able separates and one-pieces, is an ode to saying “fuck it” to the pressures of getting ready for swimsuit season. “As women, we hear a lot of stuff about how we need to get ready for swimsuit season and how we’re supposed to look. But it’s kind of bullshit,” reads the press release. “So let’s embrace the season, embrace the bush, embrace the bloat, eat the chips… and put on the swimsuit.” Yup, we’re in.
The pieces take on the sweet, vintage-inspired aesthetic you would expect from Ref in an array of solids, stripes, and gingham prints. Flutter-sleeved bandeau tops, tie-front bikinis, and retro-inspired one-pieces make up the collection along with a handful of simple, solid pieces made for the swimsuit minimalist.
Prices range from $78 to $98 for separates and $148 to $168 for one-pieces, with a smattering of breezy cover-ups and some adorable beach bags and hats also available within the range. The real winner here? The Tropicana One Piece in Checkers—the perfect blend of old-school and modern (and a cut that we expect to be extremely flattering, even after you inhale that bag of Doritos).
Of course, the new swim line stays true to the brand’s ethos, always working to reduce its carbon footprint and using as many ethical practices as possible—so you can feel good about wearing it.
Click through the gallery below to check out the full collection, available now at Reformation.com.